daneen kelo is an environmentally conscious fashion brand and collection produced with sustainable materials. Designing this brand involved the development of raster and vector illustrations, sketches, a logo, slogan, package designs, mood board, and concept board. I also designed daneen kelo's first wearable clothing sample with sewing, crochet, and textile. Before development, trend research was conducted to better understand fashion marketing and sustainable production.
Brand Identity
Collection Croquis
Collection Flats
Collection Sketches
Mood Board
Trend Research in Marketing
Trend Research in Sustainable Design
Initial Concept Board
Wearable Piece (Chaos in the Clouds - Jeans)
